VALUE
MONETIZATION

CUSTOMER

COMPETITOR

COST

VA
MONE

VALUE
MONETIZATION

CUSTOMER

COMPETITOR

COST

VA
MONE

What can we do for you?

Value monetization is a mixture of pricing, revenue management, commercial excellence, and product management to be applied at both strategic, operational & tactical level

How we operate

Our approach consists of four elements that may be applied both sequentially – as steps of a complete solution – as well as selectively, depending on our client’s need
Diagnostics

Audit existing processes & tools to assess their effectiveness and efficiency (pricelists, rebates, promotions, loyalty programs, new product commercialisation, sales incentive plan etc.)


Interview selected internal stakeholders and customers/end users


Analyse historical transactional data


Report recommended improvements, growth potential, low-hanging fruits, margin leakages, and identified risks

Workshop

Prepare & coordinate a market research


Benchmarking, quantifying competitive advantage


Monitor market prices in a regular, structured and - last but not least - legal manner


Assess the level of customers/end users willingness to pay and its factors


Conduct market segmentation & map the business ecosystem (the market value chain)


Categorize customer portfolio


Establish powerful analytics ensuring adequade data aggregation level for different job levels, proper managerial information flow, and effective desicion-making process

Strategy

Define the optimal course & action scenarios


Establish medium- & long-term business objectives


Determine a multichannel sales growth strategy, the key buyer persona and adequate value proposition


Prepare price positioning that supports strategic goals


Set up a framework (policy) & adequate KPIs

Implementation

Map processes, roles & responsibilities


Set up procedures & tools supporting established processes


Support recruitment & talent development of professionals managing prices, revenue, and margin


Create & run a capability development programme for Sales Force, Product Management Team, and the Board Managament


Support change management & an effective introduction of a new strategy/policy


Deploy and configure a software for managing price, rebates and quotations

Industries

Deep understanding of the following sectors' specific nature allows us to provide your business with the best-in-class solutions
  • Business services

  • Chemicals

  • Construction / Building materials

  • Consumer packaged goods

  • Distribution / Wholesale

  • E-commerce

  • High Tech

  • Hospitality / Rental / Tourism

  • Industrial equipment / Tools

  • Manufacturing

  • Retail

  • Software & Internet platforms

VALUE
MONETIZATION

VA
MONE

Popular services

Our frequently requested specialized solutions
  • Pricing Training

    Increase your team's awareness of conscious price mangement importance

    We offer an "eye-opening" customized group training:

    • an interactive game with players competing in your industry environment simulation by making decisions on pricing and other trade terms, e.g. discounts, rebates, payment conditions
    • an engaging lecture tailored to your actual challenges

    Ideal to set the stage for upcoming workshops or a strategy implementation
  • Independent Advice on new software implementation

    Get independent advice & support on new software implementation

    Are you considering a purchase of price optimization / CPQ / sales force automation system?

    Before you commit to such an investment and sign a multi-year subscription contract, reach out to us!
    Acting 100% for your best interest, we will help you to select a trustful supplier and product option most suitable for your needs.

    To reduce your implementation costs, we can support configuration of your new software to align it with your commercial policy.
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